Embarrassing...?

First, an anecdote: Today was a pretty nice day, weather-wise, until around 6:30 when it started to get windy and rainy. I decided to just wear my wool coat and take my umbrella instead of being a smart person and putting on a sweatshirt and my rain jacket. I had a meeting in a classroom building at 8, so I left my dorm around 7:50. I was walking through the quad in my dorm area when I saw my friend, Max. I wasn't going to say hi because we were too far away from each other, but we ended up on paths that intersect. Just as we both got to the intersection, my umbrella blew inside out. Up until this point, Max hadn't seen me but I knew he was himself. When he saw my umbrella malfunction, he turned to me and said, "Hey, wassup?" as he realized who I was, followed immediately by, "Ooooooo! Embarrassing!" meaning my umbrella. At that point, I realized my futile attempt to ward off the mist was never going to work, so I just flipped my umbrella the correct way and closed it and said to Max, "Oh, hey! Yeah...On my way to a meeting in Willard (the classroom building)." He replied, "Alright! Have fun!" And thus ended our brief encounter.

Second, a question: Why is it considered embarrassing for one's umbrella to be blown inside out by wind?

Third, an argument: It is literally just a mechanical failure. Something that is supposed to be one way is shaped by the force of nature to be in a different shape. That's it. I don't understand why our society holds umbrellas in such high esteem. Like, we think 'oh, it must be the person who's holding the umbrella's fault that it turned inside out' or something. It's just an accident. It's nobody's fault but Mother Nature.

Fourth, a counter-argument: But at the same time, it may be considered "embarrassing" because people who are developed enough to use umbrellas should know when it is not okay to use one. Like in windy weather. And usually, when people don't fit into our social norms, we have a tendency to think 'how embarrassing' or 'glad I'm not them!' It's just what we do. So when we see someone's umbrella flip inside out, we automatically go to our prejudgments and assume they are embarrassed or underdeveloped in some way. Or maybe they just made a mistake and mistakes are embarrassing. ( I really didn't know where this post was going until just now.) All our lives, we're taught the contradicting facts that 1) it's okay to make mistakes and 2) only losers or stupid people make mistakes. We're taught perfection is key and if you can't get it on the first try, well, sorry. You're not good enough. And a person using an umbrella in the wind? They're making a stupid mistake and they should feel bad.

Fifth, a solution: Get a stronger umbrella and stop judging people for making mistakes. As the famous Thomas Edison quote goes, "I have not failed. I've just found 10,000 ways that don't work." Hmmm...I thought that quote was about making mistakes. Oh well.

UPDATE: Vsauce did a cool video that talks about embarrassment a bit! Check it out: http://youtu.be/E4HGfagANiQ